When the cues are at odds with one another, consumers get mixed messages that can lead to confusion and declines in sales (e.g., Pepsi Crystal’s taste was cola, but its color was like water). What are other products that flopped because of the mismatch of cues?

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bystep solution Step 1 of 3 A Cues These are the signs and signals such as the brand name of a compa... View the full answer