Which brand, if any, emerged as the favorite? How did you determine this? 2 . Is the
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Question:
Which brand, if any, emerged as the favorite? How did you determine this?
Is the favorite generally a popular brand, or were you surprised by the winner?
If a consumer had a favorite before sampling, was that brand typically hisher favorite in the blind test?
Did the results differ for different groups of consumers eg men vs women; frequent vs infrequent
consumers of the product
What are the implications of this test for the marketing strategies of the brands you tested
Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
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