Which cognitive bias is most likely to be influencing him in this situation? Last year, Maxim convinced
Question:
Last year, Maxim convinced his boss to allow him to invest in an expensive customer relationship management software package so that all customer data could be consolidated in one place. Maxim and his team worked together to research various options and choose what they all agreed was the best solution, and everyone was eager to go through the training process. Since then, however, Maxim's team has had trouble adapting to the software, which can be cumbersome to use. And because it doesn't have the exact features they need, team members frequently keep their own records outside the system. Maxim has encouraged his team to try harder to learn the CRM system and keep all data within it.
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young