Which of the below is the reason Best Buy failed in the UK? Multiple Choice None...
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Which of the below is the reason Best Buy failed in the UK? Multiple Choice None of the above are true Best Buy stores were located outside London and shoppers had to drive to shop. All of the above are true Best Buy's advertising was done according to what Americans like and not appealing to the UK culture. Best Buy overlooked that the market in the UK was already saturated with the products Best Buy offers. Which of the below is the reason Best Buy failed in the UK? Multiple Choice None of the above are true Best Buy stores were located outside London and shoppers had to drive to shop. All of the above are true Best Buy's advertising was done according to what Americans like and not appealing to the UK culture. Best Buy overlooked that the market in the UK was already saturated with the products Best Buy offers.
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Related Book For
International Marketing
ISBN: 9781506389219
2nd Edition
Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
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