Which of the following statements best describes the characteristics of the elements in the promotional mix? A.
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Question:
Which of the following statements best describes the characteristics of the elements in the promotional mix?
A. The mode of communication for sales promotion is usually direct and personal
B. The message flow with advertising is two-way
C. Control over message content is greatest when public relations is used
D. The fastest feedback occurs with personal selling.
Related Book For
Accounting concepts and applications
ISBN: 978-0538745482
11th Edition
Authors: Albrecht Stice, Stice Swain
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