Which of the following statements is TRUE ? 1. A companys customers are more price sensitive if
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Question:
Which of the following statements is TRUE?
1. | A company’s customers are more price sensitive if they have high profit margins | |
2. | The threat that a new company will enter an industry sector is higher when customer switching costs are low | |
3. | A company’s customers are more powerful if there is a large number of potential customers that the company can sell to | |
4. | A substitute product is less of a threat when the customer’s switching costs are low |
Related Book For
Accounting concepts and applications
ISBN: 978-0538745482
11th Edition
Authors: Albrecht Stice, Stice Swain
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