Which of the following statements is true of the marketing concept? a. It states that marketing solely
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Question:
Which of the following statements is true of the marketing concept?
a. | It states that marketing solely means selling things andcollecting money. | |
b. | It states that an organization should satisfy customer wantsand needs while meeting organizational objectives. | |
c. | It overlooks the importance of understanding the competitive arena and strengths and weaknesses of competition. | |
d. | It states that firms should give maximum importance to aggressive promotional and advertising activities. |
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9th edition
Authors: Karla Johnstone, Audrey Gramling, Larry Rittenberg
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