Which statement about cannibalization is true? 1. Cannibalization always results in a lower profit 2. Cannibalization can
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Question:
Which statement about cannibalization is true?
1. Cannibalization always results in a lower profit
2. Cannibalization can result in a higher or lower profit depending on many factors such as sales volume and profit margin of each product.
3. Cannibalization always results in a higher profit
4. Marketing managers cannot do anything about cannibalization.
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