Which type of international strategy is Microsoft using, and what is the evidence? Is this the best
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Question:
- Which type of international strategy is Microsoft using, and what is the evidence?
- Is this the best choice of an international strategy, and why?
- Which type of international mode(s) is Microsoft using to access the international space?
- Is the choice of entry modes the most appropriate for Microsoft, and why?
- What recommendations do you have for Microsoft to improve its international position?
Expert Answer:
Answer rating: 100% (QA)
The international strategy employed by Microsoft is a combination of localization and standardization commonly known as a glocal strategy Microsoft has successfully implemented this strategy by adapti... View the full answer
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