While for this assignment we assume there are no other expenses outside of the marketing budget that are applicable to this marketing campaign, what could these other expenses look like in real life? 

1. Provide three examples and explain what can happen to marketing ROI and why.
2. In what instances could this increase ROI and in what instances could it potentially decrease ROI? 
3. What mistakes do you think marketers make by focusing on the wrong things, or alternatively, thinking outside the box? 

Answer rating: 100% (QA)

In reallife marketing campaigns there are often additional expenses beyond the marketing budget that can impact marketing ROI Here are three examples 1 Overhead Costs Overhead costs include expenses s... View the full answer