While if the process framework being the defined and redefined from a bottom up approach could possibly
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While if the process framework being the defined and redefined from a bottom up approach could possibly work, the problem lies in process measurement and benchmarking. Since in most cases there are multiple bottoms and one top, if the top does not define the process framework, there really is no benchmark that meets all the bottoms as the top did not get to define the process. While it may work, it is impractical.?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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