Who is the ideal target consumer for Netflix? We know just about everyone watches Netflix, but try
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Question:
- Who is the ideal target consumer for Netflix? We know just about everyone watches Netflix, but try to be more specific - who do you think is the right target audience? Is that who you believe they are targeting today? ( be specific age, gender ..etc)
- If you were the brand manager for Netflix and you decided to segment your audience into different groups with different pricing strategies, what 3 different groups would you recommend to your boss to segment and at what price points?
- You will need to estimate demand for your new pricing strategy with the 3 segmented audience groups you selected above. How would you go about estimating demand, and what factors do you need to consider, especially given consumer sentiment around Netflix's latest pricing strategy?
Reference:
https://www.forbes.com/sites/erikkain/2022/03/17/netflix-price-increase-password-sharing-crackdown-new-content/?sh=2513cc192b71
https://time.com/6198354/netflix-subscribers-loss-second-quarter-future/
https://nerdist.com/article/netflix-stopping-password-sharing-with-price-increases/
https://www.spglobal.com/marketintelligence/en/news-insights/research/netflix-global-pricing-strategy-2022
https://www.washingtonpost.com/arts-entertainment/2023/02/03/netflix-anti-password-sharing/
Related Book For
Management A Practical Introduction
ISBN: 978-0078112713
5th edition
Authors: Angelo Kinicki, Brian Williams
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