'Who Told You' is a nyama choma outfit located on the Nairobi Kiambu road specializing in food...
Question:
'Who Told You' is a nyama choma outfit located on the Nairobi Kiambu road specializing in food
provision (especially nyama choma), sodas and alcoholic beverages. Their target is mainly young
couples and their children particularly over the weekends and public holidays. Who Told You has
been operational for the last 10 years and the net profit over these years is as shown in the table
below. As the table below shows, management of 'Who Told You' is concerned about the
performance of their outfit.
Year Net Profit (KShs Million)
2010 8.4
2011 7.2
2012 6.0
2013 5.0
2014 5.2
2015 4.8
2016 4.2
2017 4.0
2018 3.6
2019 3.2
Required:
(a) Management of 'Who Told You' has contracted you to determine why the performance
has been declining. Clearly explain how you carry out this assignment.
(b) Explain how can you increase the sample size of data shown above.
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen