Why augmented products help in developing good relations with customer. Explain in detail with 3 relevant examples.

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Posted Date: Jul 01, 2020 04:48 AM

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Why augmented products help in developing good relations with customer. Explain in detail with 3 relevant examples.

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Every product comes in three components or features the core product actual product and the augmented product The augmented product refers to the non ... View the full answer

Marketing management

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