Why Bring Back a Product From the Ashes?! Lack of Research - Design and Innovation...
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Why Bring Back a Product From the Ashes?! • Lack of Research - Design and Innovation in New Product Development • Fast track to re-purpose product and recover R & D costs • Easier to "modify" and offering that once existed and shorten market introduction cycle • Generational curiosity consumers drive demand to see the return of "discontinued" products • Pitfall - It could only be a short term revenue generation exercise with limited "stickiness" • How can a company justify the ROI ? Why Bring Back a Product From the Ashes?! • Lack of Research - Design and Innovation in New Product Development • Fast track to re-purpose product and recover R & D costs • Easier to "modify" and offering that once existed and shorten market introduction cycle • Generational curiosity consumers drive demand to see the return of "discontinued" products • Pitfall - It could only be a short term revenue generation exercise with limited "stickiness" • How can a company justify the ROI ?
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A company can justify the Return on Investment ROI of bringing back a product from the ashes by considering the following factors 1 Market Demand If t... View the full answer
Related Book For
Management A Practical Introduction
ISBN: 978-0078112713
5th edition
Authors: Angelo Kinicki, Brian Williams
Posted Date:
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