Why do marketing mangers prefer to use a variety of measures of marketing performance, rather than rely

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Why do marketing mangers prefer to use a variety of measures of marketing performance, rather than rely on a single measure such as marketing ROI.?

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Computer Architecture Fundamentals And Principles Of Computer Design

ISBN: 9781032097336

2nd Edition

Authors: Joseph D. Dumas II

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Posted Date: May 08, 2024 02:20 PM

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Why do marketing mangers prefer to use a variety of measures of marketing performance, rather than rely

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1 Comprehensive Assessment Using a variety of measures allows marketing managers to gain a more comprehensive understanding of marketing performance a... View the full answer

Computer Architecture Fundamentals And Principles Of Computer Design

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