Why do pharmaceutical companies have greater bargaining power over hospitals and health maintenance organizations?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Feb 20, 2024 02:24 PM

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Why do pharmaceutical companies have greater bargaining power over hospitals and health maintenance organizations?

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Pharmaceutical companies often have greater bargaining power over hospitals and health maintenance organizations HMOs due to several factors Unique pr... View the full answer

International Marketing And Export Management

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