Why do we employ perceptual screens to filter the ads to which we are exposed? 2.
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Why do we employ perceptual screens to filter the ads to which we are exposed?
2. What does the term consumer behavior refer to, and why is it important to advertisers?
- What is the difference between the central route and the peripheral route to persuasion?
2. What is the difference between the cognitive theory and the conditioning theory of learning?
3. What is the role of involvement in learning and persuasion?
What are the various approaches that advertisers use to develop brand loyalty among consumers?
2. How many consumer motives can you imagine might be used for a decision by a healthy snack food ad? What are they?
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