Why does a firm decide to diversify, and in doing so explain the concepts of strategic fit and value chains? How does a firm evaluate whether diversifying should happen? Please explain this in detail. If you were a shareholder, why would you want the company to diversify? Why would you not want it to diversify?

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Diversification is a strategy that involves entering into new markets with new products with the aim of increasing sales and profits Firms decide to diversify for various reasons 1 Growth When a firms ... View the full answer