Why does external analysis usually start with the macro - environment & proceed to industry analysis? A
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Question:
Why does external analysis usually start with the macroenvironment & proceed to industry analysis?
A This is just a convention that has developed over time. It does not matter what order the analysis is done in
B Because managers know about the operating environment already but need to study those issues they do not interact with on a daily basis such as PEST factors.
C Because it is important that the data on the operating environment data is very uptodate so this should be collected last.
D Because knowledge of the wider environment facilitates a more grounded interpretation of the operating environment as the wider context shaping the industry. is understood better
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