Why doesn't the one-size-fits-all marketing approach work in all markets around the world? What are some of

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Why doesn't the one-size-fits-all marketing approach work in all markets around the world? What are some of the risks if a company such as McDonald's or Coca-Cola uses the same marketing strategies in all of their locations around the world?

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International Accounting

ISBN: 978-0078110955

3rd Edition

Authors: Timothy Doupnik, Hector Perera

Posted Date: Dec 14, 2023 02:35 AM

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Why doesn't the one-size-fits-all marketing approach work in all markets around the world? What are some of

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The onesizefitsall marketing approach doesnt work in all markets around the world due to several reasons 1 Cultural Differences Different countries ha... View the full answer

International Accounting

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