Why is choosing a country that is culturally similar to the United States particularly important for Pioneering
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Question:
Why is choosing a country that is culturally similar to the United States particularly important for Pioneering Health, as opposed to a different type of company?
When thinking about international expansion, is it more important for Pioneering Health to choose countries that share a common language and/or culture or countries that are experiencing political and economic stability? Explain your answer.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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