Why is MCC trying to standardize its operations internationally? Why is it planning to introduce pay-by-performance? 2.
Question:
Why is MCC trying to standardize its operations internationally? Why is it planning to introduce pay-by-performance?
2. What are the intercultural issues or problems in the case study? Make a list, and explain each list item sufficiently.
think in terms of symptoms (specific concerns) and root causes (underlying problem)
directly engage with the intercultural communication lecture in order to explain how the concept of high and low context cultures applies to the MCC case study You may also want to consult the Commisceo country guide; a weblink is provided with our intercultural communication lecture.
3. What would you recommend for Johnson to do at the end of the case study?
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr