Why is research even more important today to public relations practitioners than it was just a decade

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Why is research even more important today to public relations practitioners than it was just a decade ago?

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ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Posted Date: Jan 26, 2024 03:23 AM

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Why is research even more important today to public relations practitioners than it was just a decade

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Research has always been important in public relations PR but several factors make it even more crit... View the full answer

Marketing

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