Why is the Food Network such an important venue for many advertisers? Many advertisers consider the Food
Question:
Why is the Food Network such an important venue for many advertisers?
Many advertisers consider the Food Network to be an important advertising platform due to
its seamless integration of social media advertising and TV product placement, which enables advertisers to benefit from enhanced visibility and better promotion of their products on the channel (Pride and Ferrell 538). In other words, it exposes advertisers’ products to huge traffic, which in turn generates “real results,” thereby making it a preferred choice for many advertisers.Besides, the network’s “programming and internet content,” which viewers look up for ideas and resources, appeals to many audiences with an interest in food-related topics, thereby making the platform attractive to most advertisers (United States Securities and Exchange Commission 5).The more audiences are attracted to a channel the more advertisers are likely to use such a channel.