Why would a company seek to position themselves as low price or high price item in the
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Why would a company seek to position themselves as low price or high price item in the market place? How might this affect sales dollars, sales volume, and profits? Search and review your course materials for pricing strategies. Search specifically for the word pricing. Summarize the concepts and issues from the course materials.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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