Williams Incorporated produces a single product, a part used in the manufacture of automobile transmissions. Known...
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Williams Incorporated produces a single product, a part used in the manufacture of automobile transmissions. Known for its quality and performance, the part is sold to luxury auto manufacturers around the world. Because this is a quality product, Williams has some flexibility in pricing the part. The firm calculates the price using a variety of pricing methods and then chooses the final price based on that information and other strategic information. A summary of the key cost information follows. Williams expects to manufacture and sell 59,000 parts in the coming year. While the demand for Williams's part has been growing in the past 2 years, management is not only aware of the cyclical nature of the automobile industry, but also concerned about market share and profits during the industry's current downturn. Variable manufacturing Variable selling and administrative Facility-level fixed overhead Fixed selling and administrative Batch-level fixed overhead Total investment in product line Expected sales (units) Required: Total Costs $ 4,662,000 837,650 2,327,875 657,495 342,000 22,332,000 59,000 1. Determine the price for the part using a markup of 37% of full manufacturing cost. 2. Determine the price for the part using a markup of 24% of full life-cycle cost. 3. Determine the price for the part using a desired gross margin percentage to sales of 40%. 4. Determine the price for the part using a desired life-cycle cost margin percentage to sales of 29%. 5. Determine the price for the part using a desired before-tax return on investment of 12%. 6. Determine the total contribution margin and total operating profit for each of the methods in requirements 1 through 5. Williams Incorporated produces a single product, a part used in the manufacture of automobile transmissions. Known for its quality and performance, the part is sold to luxury auto manufacturers around the world. Because this is a quality product, Williams has some flexibility in pricing the part. The firm calculates the price using a variety of pricing methods and then chooses the final price based on that information and other strategic information. A summary of the key cost information follows. Williams expects to manufacture and sell 59,000 parts in the coming year. While the demand for Williams's part has been growing in the past 2 years, management is not only aware of the cyclical nature of the automobile industry, but also concerned about market share and profits during the industry's current downturn. Variable manufacturing Variable selling and administrative Facility-level fixed overhead Fixed selling and administrative Batch-level fixed overhead Total investment in product line Expected sales (units) Required: Total Costs $ 4,662,000 837,650 2,327,875 657,495 342,000 22,332,000 59,000 1. Determine the price for the part using a markup of 37% of full manufacturing cost. 2. Determine the price for the part using a markup of 24% of full life-cycle cost. 3. Determine the price for the part using a desired gross margin percentage to sales of 40%. 4. Determine the price for the part using a desired life-cycle cost margin percentage to sales of 29%. 5. Determine the price for the part using a desired before-tax return on investment of 12%. 6. Determine the total contribution margin and total operating profit for each of the methods in requirements 1 through 5.
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To determine the prices and analyze the profitability using different pricing methods we need to understand the cost components and apply the relevant markup or margin percentages Lets calculate the p... View the full answer
Related Book For
Cost management a strategic approach
ISBN: 978-0073526942
5th edition
Authors: Edward J. Blocher, David E. Stout, Gary Cokins
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