Wilma's Widgets is considering and outdoor advertising campaign that is expected to cost $3817 and to increase revenues from $65,091 to $75,232. Baseline revenues for widget sales (with no marketing) were estimated at $29,517. The billboard campaign was in addition to the regular marketing activities costing $20,964. The firm uses contribution to assess financial value and the contribution on widget revenues averages 79%. What is the financial value of the regular marketing and the billboards?

Wilma's Widgets is considering and outdoor advertising campaign that is expected to cost $19,709 and to increase revenues from $62,398 to $98,328. Baseline revenues for widget sales (with no marketing) were estimated at $21,263. The billboard campaign was in addition to the regular marketing activities costing $17,561. The firm uses contribution to assess financial value and the contribution on widget revenues averages 89%. What is the financial value of the marketing without the billboards?

Answer rating: 100% (QA)

To determine the financial value of the regular marketing and the billboards we can use the contribu... View the full answer