With Boeing 737 Max case you will need to apply Andrew Griffin's (2014) Scenario Planning Model to
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With Boeing 737 Max case you will need to apply Andrew Griffin's (2014) Scenario Planning Model to the case
- Start with a brief Introduction to provide a concise but sufficient description of the Boeing 737 Max crisis that started with two crashes on October 29, 2018 and March 10, 2019. The Introduction is a great place to incorporate any material from the course book that you consider pertinent to this case.
- Explain the "subject area" (Griffin, 2014) of the scenario-planning workshop. Basically, put yourself in the shoes of a crisis management director at Boeing and open your imaginary workshop on risk analysis with a statement on the subject matter so that the other members of your crisis management team know exactly the purpose and scope of the workshop and stay focused.
Related Book For
Statistics For Business And Economics
ISBN: 9780132745659
8th Edition
Authors: Paul Newbold, William Carlson, Betty Thorne
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