With most companies, some customers are more valued or profitable for the firm than others. This is
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With most companies, some customers are more valued or profitable for the firm than others. This is valuable information for a company—they can then better direct marketing and other efforts related to reaching and serving the most profitable part of its customer base.
- Discuss the type of costing you believe should be employed by a service firm to best help them to ascertain customer profitability.
Related Book For
Foundations of Lodging Management
ISBN: 978-0132560894
2nd edition
Authors: David K. Hayes, Jack D. Ninemeier, Allisha A. Miller.
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