With PayPals significant problem in the public view regarding the backlash after floating $2500 fines for sharing
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With PayPals significant problem in the public view regarding the backlash after floating $2500 fines for sharing "misinformation" and using the definition of corporate communications: "Corporate communications is strategic and drives all stakeholder communication strategy in alignment with organizational strategy and policy. Public relations is the implementation of communication in accordance with corporate communication strategy." How should PayPal deal with the issue and loss of customers in the PR realm?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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