With the advent of the Internet and its extensive and widespread use, accessing higher education is becoming very convenient. The convenience of e-commerce and e-business has also revolutionized branding efforts of universities. UPSA's for instance has over the year's leveraged technology in promoting UPSA's corporate image and brand and collaborating at the tertiary level to promote global standards in teaching and learning. Recalling lectures on electronic branding and reaching customers via electronic means, respond appropriately to the following questions. 

1. Explain at least 4 traditional (old ways) approaches to University branding and ways of reaching out to potential students without the medium of technology? 

2. Explain four (4) ways by which the University of Professional Studies is using Electronic Business Models/concepts in promoting the image of the University. 

3. Would you say that administrative staff of UPSA should use social media during work hours if the university is using technology competitively? Explain your answers with examples. 

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