With the increasing fragmentation of media channels and the decline of traditional advertising effectiveness, how can marketers
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With the increasing fragmentation of media channels and the decline of traditional advertising effectiveness, how can marketers develop an integrated marketing communications strategy that effectively reaches and engages their target audience across various touchpoints?
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Related Book For 
Global Marketing Contemporary Theory Practice and Cases
ISBN: 978-0078029271
1st edition
Authors: Ilan Alon, Eugene Jaffe
Posted Date:
