Within the context of B2B (business-to-business) sales, what sophisticated account-based marketing (ABM) strategies and tactics would you
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Within the context of B2B (business-to-business) sales, what sophisticated account-based marketing (ABM) strategies and tactics would you deploy to cultivate enduring client relationships and drive incremental revenue growth through targeted engagement initiatives customized to address the unique pain points, priorities, and buying processes of key stakeholders within high-value accounts ?
Related Book For
International Business and the New Realities
ISBN: 978-0136090984
2nd Edition
Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
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