Women business travelers now constitute 50% of business travelers. Do you think there are significant differences between male and female business travelers' needs, wants, and expectations from a hotel or airline company? In other words, should hotels or airlines target them as two separate segments or just one segment? Why or Why not?

Answer rating: 100% (QA)

Answer Recognizing the increasing presence of women business travelers it is important for hotels and airlines to understand potential differences in ... View the full answer