Women entrepreneurship in India: A case study of Jaishree Kabra of Kothari Silk: A lot of adapted
Question:
Women entrepreneurship in India: A case study of Jaishree Kabra of Kothari Silk: A lot of adapted analogue of entrepreneurship that would fit into the rural development context, argued here, is the broader one, the one which defines entrepreneurship as: “a force that mobilizes addedassets to accommodate unmet bazaar demand”, the adeptness to actualize and body something from about nothing”, “the action of creating amount by affairs calm an altered amalgamation of assets to accomplishment an opportunity”. This is why entrepreneurship is advised to be a prime
mover in development and why nations, regions and communities that actively advance
entrepreneurship development, authenticate abundant college advance ante and appropriately
college levels of development than nations, regions and communities whose institutions,
backroom and adeptness arrest entrepreneurship.
Women entrepreneurs have a tremendous potential in empowering and transforming society, thus
synthesizing social progress and economic development. Jaishree’s dynamic and adaptive team
generates 20 to 25 samples every day and churns out 2 to 3 catalogues every month, each
catalogue having 12 to 18 designs. They claim that none of their designs are ever repeated. At
any given time 6 to 7 teams are working on separate mandates. Each such team comprises of
sketchers, punchers and fashion designers. The sketcher puts the ideas on paper, the puncher
converts the image on paper into electronic format on computer and the designer then assembles
all the creative ideas on the computer into a coherent design for printing. All this work is related
to just one product, dress material, basically for Punjabi suits. In market parlance, it is known as
SKD (salwar kameez dupatta set). Women are now proving to the world that their role in the
society is no more limited to that of a consumer but they can also play a major role as an enabler
to bring those products and services to the consumer, which has been very ably proved by
Jaishree’s design studio, a part of Kothari Silk Mills. Increased opportunities for women have
provided them with skills which have resulted in more opportunities to pursue economic
independence. Entrepreneurship match between the entrepreneur’s time span of comfort and the
time span demands of the Endeavour will contribute to the potential success or failure of the
Endeavour, as well as indicate when measures of success should be taken in an entrepreneurship
with clear vision. Entrepreneurs, strategies of industrialization often depend upon the emergence
& development of entrepreneurial skills and appropriate environment.
Questions:
(a) Elucidate the details of women’s entrepreneurship possible outcomes of this case.
(b) What will be the reasons behind the entrepreneurial development in case of present study?
(c) Suppose if you are the women entrepreneur, explain the role played by you for the economic
development.
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill