Word of mouth ( WOM ) is a very powerful form of marketing communication. Discuss its use

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Word of mouth

(

WOM

)

is a very powerful form of marketing communication. Discuss its use in online and offline marketing environments. Refer to relevant literature and illustrate your answer with examples.

Related Book For answer-question

Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Posted Date: Mar 25, 2024 11:01 PM

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Word of mouth ( WOM ) is a very powerful form of marketing communication. Discuss its use

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Consumer Behavior

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