WPP became a global advertising bemouth because of a relentless acquisitions strategy. This has led to its
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WPP became a global advertising bemouth because of a relentless acquisition’s strategy. This has led to its global dominance in such a scenario.
a. If you were an owner of a small full-service advertising agency what strategies would you adopt to compete.
b. Analyze the state of India’s advertising industry and what the industry needs to do to evolve going forward in this highly competitive technology driven industry which is dominated by a few global giants.
Related Book For
Strategic Management An Integrated Approach
ISBN: 978-1111825843
10th edition
Authors: Charles W. L. Hill, Gareth R. Jones
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