Yogo Game: Strategy in the United States - 

1. What is Yogo Game's potential for success in the U.S. market? Use a strengths, weaknesses, opportunities, and threats (SWOT) analysis as a basis for your assessment:

S = Strengths - Areas where the organization does well or has advantages

W = Weaknesses - Areas where the organization and/or its performance can improve

O = Opportunities - External factors that could contribute to the organization's strengths

T = Threats - Potential problems and risks caused by factors external to the organization

1. To what extent should Yogo Game America localize or standardize?
2. What advice do you have for Yogo Game America's managers on growing a successful social gaming business in the United States?
3. Revisit your work in Module 6 and reconsider the American and Japanese cultural dimensions and the motivations underlying each as they apply to Yogo Game's possible strategies.

Requirements:

1. Your paper should be 10-12 pages in length not counting the title and reference pages which must be included.
2. Include research from at least 8-10 peer-reviewed sources.

 

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