You a United Kingdom based international company Cadbury, but currently operating in India as Cadbury India...
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You a United Kingdom based international company Cadbury, but currently operating in India as Cadbury India Limited, 19 Bhulabhai Desai Road, Mumbai- 400026, India, and new in the business locally. You are struggling to attract customer base. You plan to build a dominant position in India's chocolate market in the future by making the country a regional centre for cocoa production. Write a persuasive letter to all your current and potential customers. You are promoting Cadbury's Dairy Milk and Bournville brands. You must inform customers why they should consider eating these brands regularly. You must mention the benefits by stressing central selling points. You must provide give-aways (freebies) to customers who are able to meet certain orders and give the action date to receive these brands. You must mention the price and offer a Post Scrip (PS) at the bottom of the letter. Use persuasive communication strategies such as attention grabbing, building interest, desire, and motivating action. In your cross-cultural communication persuasive letter, pay attention to ethics and avoid doublespeak such as distorting facts, manipulating the customers with an intent to deceive, or twisting of meaning. Aim for 1 page and use emotional appeal and colourful language. Provide empty white spaces in the letter, use different fonts, and consider bullet points for emphasis. You a United Kingdom based international company Cadbury, but currently operating in India as Cadbury India Limited, 19 Bhulabhai Desai Road, Mumbai- 400026, India, and new in the business locally. You are struggling to attract customer base. You plan to build a dominant position in India's chocolate market in the future by making the country a regional centre for cocoa production. Write a persuasive letter to all your current and potential customers. You are promoting Cadbury's Dairy Milk and Bournville brands. You must inform customers why they should consider eating these brands regularly. You must mention the benefits by stressing central selling points. You must provide give-aways (freebies) to customers who are able to meet certain orders and give the action date to receive these brands. You must mention the price and offer a Post Scrip (PS) at the bottom of the letter. Use persuasive communication strategies such as attention grabbing, building interest, desire, and motivating action. In your cross-cultural communication persuasive letter, pay attention to ethics and avoid doublespeak such as distorting facts, manipulating the customers with an intent to deceive, or twisting of meaning. Aim for 1 page and use emotional appeal and colourful language. Provide empty white spaces in the letter, use different fonts, and consider bullet points for emphasis.
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Related Book For
Contemporary Auditing real issues and cases
ISBN: 978-1133187899
9th edition
Authors: Michael C. Knapp
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