You and your marketing team must develop a communication strategy prior to submitting the proposal to the
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Question:
You and your marketing team must develop a communication strategy prior to submitting the proposal to the corporate leadership team. Within your strategy, you will need to consider the objectives, a media plan, and an evaluation plan.
Develop the communication strategy segment of your marketing campaign proposal.
Assessment Deliverable
- Marketing Communication Objectives: Select 2 of your best marketing communication objectives
- Media Plan: Outline a variety of media marketing strategies. Include the promotional tools you will use, media objectives, and frequency.
- Media Plan Evaluation: Recommend how you will evaluate the effectiveness of your proposed media plan. How will your focus business measure the success of your proposed marketing strategies? Support your recommendation with resources.
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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