You are a Brand Manager at MSH Brands (orat your employer or future employer company). You are
Fantastic news! We've Found the answer you've been seeking!
Question:
You are a Brand Manager at MSH Brands (or at your employer or future employer company). You are being asked to develop a brand presentation for a new pet food product (or new product or line extension at your employer or future employer.)
Requirements
You are to develop a brand Report including the following elements based on your research. Be sure your report includes:
- What is the brand name for the product? What role does the new product play in the brand portfolio?
- Who is the target market?
- What will be the new product's objectives (create greater customer loyalty, increase trials, expand usage among current users, support trade relations)?
- What will be the new product position? How will it complement the objectives?
- What will be the new product competitive pricing strategy? How will it complement the objectives?
- How will this be reflected in the packaging? How will it complement the objectives?
- How will this be reflected in the promotion? How will it complement the objectives?
- How will this be reflected in the placement? How will it complement the objectives
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
Posted Date: