You are a consultant hired to provide guidance for a family-owned small-sized accounting and marketing service-based business
Question:
You are a consultant hired to provide guidance for a family-owned small-sized accounting and marketing service-based business with 20 employees in Vancouver, B.C. The organisation earns revenue by providing accounting and consulting services to customers globally. The organisation structure is hierarchical in nature. The CEO makes all the major decisions but looks to the staff for their buy-in and recommendations.
Although very successful in delivering the service to clients globally, much of the work is done using little digital technology. For example, accounting is very much paper based with rooms full of boxes of invoices and other accounting documents.
The CEO of the company has heard about the digital transformation and wonders what that would look like for the company. Unfortunately, the CEO knows little to nothing about what digital transformation means. If the CEO likes the idea, you might get hired to plan and execute a digital transformation plan for the business.
Explain the concept of digital transformation to the company CEO with a deep exploration and provide the CEO with a broad view of digital transformation and explains how your consulting team might be able to help with the transformation.
Given the limited information, list of assumptions about the business.
Investment Analysis and Portfolio Management
ISBN: 978-0538482387
10th Edition
Authors: Frank K. Reilly, Keith C. Brown