You are a Market Research Consultant and you have just spoken to Fly Dreams an indoor skydiving centre operating in Sydney.  The client is in the midst of preparing a feasibility plan to launch an Fly Dreams in Perth.

During the meeting the Fly Dreams realised that market research could help them solve some information needs and has requested that you prepare a research  proposal for them.   

The client has a an adequate budget to implement a market research study.  They have also asked that the report be presented within 3 months. 

The client has been advised by colleagues that a quality market research study should involve both qualitative and quantitative research.  They have asked that you include in the proposal, details of what qualitative and quantitative method you would use and why you recommend these methods.    

They have also heard that there are many different ways to ask questions and would therefore like you to provide three (3) sample questions using three (3) different styles of question design. This would demonstrate to them the quality of the data you might collect. 

 

1. Using the Market Research 5 Step process that was discussed in the course, prepare a detailed marketing research proposal in essay format. 

Answer rating: 100% (QA)

We will illustrate a market research study proposal for Fly Dreams who is into indoor skydiving center that operates in Sydney will perform some quality quantitative model approach Market Research its ... View the full answer