You are a marketer evaluating a foreign market to assess its potential for international expansion. Identify and
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You are a marketer evaluating a foreign market to assess its potential for international expansion. Identify and describe two (2) components of the market that you would investigate. Describe each with examples, and explain why you think each is important to help determine potential success of your business. Two strong paragraphs are recommended.
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Auditing Cases An Interactive Learning Approach
ISBN: 9780134421827
7th Edition
Authors: Mark S Beasley, Frank A. Buckless, Steven M. Glover, Douglas F Prawitt
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