You are a salesperson for a large wholesale food company that sells a large variety of...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
You are a salesperson for a large wholesale food company that sells a large variety of foods to local restaurants. One restaurant can mean a significant amount of repeat business. The restaurant owners are loyal to their suppliers but the expect a lot of from the company and the salesperson such as fast service when needed, good food prices, good quality food and knowledgeable salespeople that understand their business needs. Your company has been able to secure a large market share of the local restaurant business in Schenectady. Losing one could mean the loss of substantial income for your company. You also know that one Chef may talk to another and before you know it your market share can quickly be diminished. Recently, you have heard that another food company has been talking to one of your largest restaurants. This restaurant has been complaining about the quality of your produce. You know your competition so you are sure they can match anything that you can offer pricewise. You are worried about saving this account. You know that keeping an existing customer is cheaper than finding a new one, so you need to act now. In a well-developed 2-3-page customer retention plan discuss the steps you will take to save this account: Include strategies on how you plan to retain this customer. The process you will use to retain customers. Why customer retention is important. Benefits of customer retention. And any other information you feel is necessary. Be sure to research methods and cite all your sources. You are a salesperson for a large wholesale food company that sells a large variety of foods to local restaurants. One restaurant can mean a significant amount of repeat business. The restaurant owners are loyal to their suppliers but the expect a lot of from the company and the salesperson such as fast service when needed, good food prices, good quality food and knowledgeable salespeople that understand their business needs. Your company has been able to secure a large market share of the local restaurant business in Schenectady. Losing one could mean the loss of substantial income for your company. You also know that one Chef may talk to another and before you know it your market share can quickly be diminished. Recently, you have heard that another food company has been talking to one of your largest restaurants. This restaurant has been complaining about the quality of your produce. You know your competition so you are sure they can match anything that you can offer pricewise. You are worried about saving this account. You know that keeping an existing customer is cheaper than finding a new one, so you need to act now. In a well-developed 2-3-page customer retention plan discuss the steps you will take to save this account: Include strategies on how you plan to retain this customer. The process you will use to retain customers. Why customer retention is important. Benefits of customer retention. And any other information you feel is necessary. Be sure to research methods and cite all your sources.
Expert Answer:
Answer rating: 100% (QA)
Introduction Customer retention is crucial for any business especially when it comes to wholesale food companies that sell to local restaurants Losing even one customer can result in a significant los... View the full answer
Related Book For
Financial Reporting and Analysis
ISBN: 978-0078025679
6th edition
Authors: Flawrence Revsine, Daniel Collins, Bruce, Mittelstaedt, Leon
Posted Date:
Students also viewed these accounting questions
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
Read the case study "Southwest Airlines," found in Part 2 of your textbook. Review the "Guide to Case Analysis" found on pp. CA1 - CA11 of your textbook. (This guide follows the last case in the...
-
The Crazy Eddie fraud may appear smaller and gentler than the massive billion-dollar frauds exposed in recent times, such as Bernie Madoffs Ponzi scheme, frauds in the subprime mortgage market, the...
-
On your first day as a intern at Tri-Star Management Incorporated the CEO asks you to analyze the following information pertaining to two common stock investments, Tech.com Incorporated and Sam's...
-
Prove that the circuit in figure is a simulated inductor. Find the inductance in terms of C, g m1 , and g m2 . iin Sml Sm2 Vin
-
Assume: - Binomial process - Current annualized spot rate on risk-free bond with maturity of 0.25 years of \(S_{0}=4 \%\) - Up and down parameters for period equal in length to 0.5 years of \(u=1.1,...
-
American Reserve Rare Coins (ARRC) was formed on January 1, 2006, when ARRC issued its common stock for \($200,000.\) Early in January, ARRC made the following cash payments: a. For store fixtures,...
-
Lee Corporation engaged in the following transactions during June. Record these transactions in ageneral journal. DATE TRANSACTIONS 2016 June 4 Purchased merchandise on account from Sanchez Company;...
-
2. Portfolio sorting is one of the most popular way to identify predictability in the cross section of stock returns. a). Briefly discuss the difference between sequential and independent double...
-
Reds Furniture Manufacturing produces a line of tables and chairs from specialty hardwoods. It makes three different styles of chairs, and each chair takes about the same amount of direct labor time...
-
You need to explore and study Four (4) type of operating systems (Any Linux distro, Apple Mac OS, Apple iOS and any Google Android based OS). Using your own creativity, write a technical report that...
-
1) Calculate the weighted average cost of capital for Corporation B as of yearend 20X3. Corporation B purchased equipment in order to facilitate the processing of its product (with the intent of...
-
Esquire Company needs to acquire a molding machine to be used in its manufacturing process. Two types of machines that would be appropriate are presently on the market. The company has determined the...
-
4. A block of mass m is released from rest at the top of a frictionless chute a height h above the ground, as shown in the diagram below. A block of mass 2m is at rest at the bottom of the chute, on...
-
Assignment - Circle Class You will write two java files for this assignment: Circle.java, and Main.java. The Circle.java file is the primary interest. It will create an actual class, the first one...
-
A thin rod has a total uniform charge of 1.90 nC and length L = 5.10 cm. How much charge does a small piece Ax=0.150 of the rod have? + + + + + + L Ax +
-
Jacob, a traveling salesperson at your company, will leave for an extended critical business trip to Asia. He dropped his laptop for a hard drive replacement. After assessing the upgrade options, you...
-
If (x) 0 on the interval [a, b], the definite integral gives the exact area under the curve between x = a and x = b.
-
On January 1, 2014, Seven Wonders Inc. signed a five-year noncancelable lease with Moss Company. The lease calls for five payments of $277,409.44 to be made at the end of each year. The leased asset...
-
The debt covenants in TCBYs loan agreement do not mention explicitly the accounting methods the company must use when it prepares financial statements for submission to the lender. Required: Why dont...
-
The following information relates to a three-year period for Fulda Corporation, a manufacturer and distributor of satellite phones made to sell for $1,000 each. 2014 Produced 2,000 phones and...
-
True or False. The motion diminishes to zero in both underdamped and overdamped cases.
-
True or False. The loss coefficient denotes the energy dissipated per radian per unit strain energy.
-
True or False. The complex stiffness can be used to find the damping force in a system with hysteresis damping.
Study smarter with the SolutionInn App