You are an analyst in the sales and marketing department. You are currently working on a project to determine, which one of two social networking sites your company should advertise on. You suggested to your boss that the company should try both sites for three months then select one of the two based on some measure of website effectiveness. Your boss agreed to place an ad on each site then evaluate the effectiveness of the ads, in terms of percentage of visitors who see them, after three months. 

In this situation, which measures of website effectiveness would be most appropriate?

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In the scenario you described where you want to evaluate the effectiveness of advertising on two social networking sites several measures of website e... View the full answer