You are an employee for a large public relations firm whose client is a video game manufacturer.
Fantastic news! We've Found the answer you've been seeking!
Question:
- You are an employee for a large public relations firm whose client is a video game manufacturer. Your supervisor asks you to write glowing reviews of one of the client's new games and to postthe reviews in the Apple ITunes store under several different account names. She urges you togive the game 4 or 5 stars and to include comments such as "Terrific new game, can't wait to tellmy friends about it!" You have tried the game and you know it doesn't deserve 5 stars, but you want toplease your supervisor and keep your job. Besides, you have read lots of fake reviews forproducts on the Internet, so maybe this isn't such a big deal.
- Including what you know about thePRSA Code of Ethics, what is/are the ethical issues and conflicts involved?
- How would youhandle the situation, and what could/would you say to your boss about it?
Related Book For
Cost Management Measuring Monitoring and Motivating Performance
ISBN: 978-0470769423
2nd edition
Authors: Leslie G. Eldenburg, Susan K. Wolcott
Posted Date: