You are currently working as the front­-of­-house manager at a medium sized independent hotel.  Looking at your revenue forecasts you notice that you have a very quiet weekend coming up five weeks from now.  You decide to create a special offer -  a package giving exceptional value to the customer if they stay during the weekend in question.
With a brand new website, you are relatively sure that you will be able to sell this package if you can successfully position it in front of the right customer.  You see three possible techniques that you could use:
(1) Paid Search Engine Marketing 
(2) Email marketing
(3) Selling through daily deal affiliates such as GroupOn
Having watched this module and read the complementary readings, critically evaluate each option as a method of driving additional business in the short term.

Answer rating: 100% (QA)

Email marketing is the marketing of productsservices through emails This ... View the full answer