You are given RM50,000 by The Institute of Marketing Malaysia (IMM) to plan and implement its digital
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You are given RM50,000 by The Institute of Marketing Malaysia (IMM) to plan and implement its digital marketing initiatives. a) Develop a digital marketing strategy for IMM for the year of 2023, taking into consideration its current practice and the needs to become a renowned and reputable marketing institution. b) The strategy should also include financial planning for the implementation. c) Justify your planning and the course of action.
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Intermediate Accounting
ISBN: 978-0077400163
6th edition
Authors: J. David Spiceland, James Sepe, Mark Nelson
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